Veedol was the Lubricant partner for the inaugural Khaleej Times Desert Drive on 15th Feb.
The drive was a resounding success with over 1,100 participants conquering the UAE desert aboard 550, 4X4 cars. Khaleej times is a group company of Galadari Brothers, they are also the distributor for Mazda, Veedol, Ziebart and Mahindra vehicles in the UAE.
The weather was cool but the excitement was high as Galadari Brothers’ Mohammed Abdullatif Galadari and Ibrahim Abdullatif Galadari flagged off the convoy at 9.30 AM. Vehicles then made their way into the desert as 60 marshals guided them through the 124km-long desert adventure from Barracuda Beach Resort in Umm Al Quwain to Bassata camp in the Wadi desert of Ras Al Khaimah. Police were also on hand at the checkpoints. An unforgettable outdoor experience for families, friends, thrill-seekers, newbies and experienced drivers who enjoyed the adrenaline rush.
The route was divided into eight sections and each section was preceded by a checkpoint to track the progress of the participants. There were some minor set-backs though, with some cars getting stuck in the desert, but the marshals and rescue teams were quick to respond and ensured the drivers were soon on their way. After the day-long fun drive, participants retreated to a desert camp in Ras Al Khaimah, where entertainment and other activities, including an all-inclusive dinner and exciting games awaited them before they returned to their respective homes. Jeep was the lead sponsor with Bridgestone, Ziebart and Exide being the support sponsors.
Off-roading in the desert is not just a hobby for UAE residents, it’s a lifestyle. The drive has been designed with different difficulty levels to cater to all types of participants while ensuring their safety in a controlled environment, led by marshals. It was a perfect family getaway to experience.
“A lifetime experience indeed! Though challenging, with the levels going high of the driver and those in the vehicle too. Energy levels of the co-passengers are quite important for completing the drive and for not asking to give-up midway. Marshals and other off-road assistance were at service, which has helped me to clear the check points and complete the drive”
said Anand Nair, Veedol Dubai, who had completed the 124 KM drive in his Mitsubishi Pajero.
The drive had a huge coverage on offline and online space, with social media grabbing 2.95 Mil reach and online cracking of 2.1 mil impressions.