Veedol International DMCC has signed a partnership agreement with General Automotive Co, (GASCOL) a division of Gulf Tyres & Rubber Holding Co (GTR), to distribute entire range of lubricants in
Saudi Arabia.  GTR has several business sectors in it’s portfolio, which sell, support and service Tyres for Commercial, Non Commercial and industrial sectors, Automotive & Industrial Batteries, Hydraulic Hoses & Fittings in Saudi Arabia and Bahrain.  General Automotive a division of GTR, is distributing prominent brands of tyres, batteries, lubricants and rubber products  such as Continental , General Tires, Infinity Trelleborg, Alliance, Excalibur General Tires and Fulda with extensive network, comprising 16 Tyre service centers.  General Batteries (GB) markets Exide brand of automotive and specialized batteries and Infinity batteries.

“The estimated annual lubricants consumption in the Kingdom is over 450 million with the automobile lubricants contributing to over 90%, this is due to the high vehicle parc which is circa 6 mil vehicles.  This makes Saudi Arabia a market of strategic importance to Veedol. The quality of Veedol products, world class distribution of entire range coupled with the overall service delivery from our partner will help us achieve our objectives in Saudi Arabia. We are proud to be associated with GASCOL Group, a trusted name in the industry who brings in decades of experience in tyres, trading and industries. GASCOL has the capability to provide cutting edge customer service to its customers be it workshops, spare-parts shops, lube shops or B2B across the country” said, Mr. Waeeemuddin JJ, General Manager for Veedol International DMCC.   In addition to the branches GA has their own TSC, tyre service centers spread across the kingdom.